Paul Conley

If you were in New York City this past weekend, you may have caught a glimpse of the near future of the travel industry: the station-wagon vacation.
Temperatures in NYC hit 80 degrees. And New Yorkers, who have endured weeks of stay-at-home orders, ventured outdoors by the thousands. The parks, frankly, were ridiculous. There were too many people gathering too close together and taking too few precautions.
But the streets of lower Manhattan were glorious. And it was there you could see the ne...

Alternative payments are booming, as new entrants crowd the checkout process with ways to pay. But Michael Hershfield, founder and CEO of Accrue Savings, thinks he’s found a way to rise above the fray by offering shoppers a new way to save for a purchase, well before they reach checkout.
“We all know the last 30 years have been filled with credit innovation,” Hershfield says. “But in savings, there has been almost no innovation. Why shouldn’t a retailer provide a diversity of payment options ...

By Paul Conley, Content Marketing Director, The NPD Group
Call her Mom. Or call her Ma. Or even call her Mommie Dearest. She’s the most influential character in most of our lives.
The woman with young kids at home is also the most influential shopper in dozens of categories.
If you make or sell clothes, beauty supplies, food, toys, appliances, shoes, or most anything else, you need mothers’ lov...

One of the great misconceptions of farmers is that when they all get together, conversation is dominated by talk of the weather.
Sure, farmers talk about the weather. They talk about it plenty. But that's because their livelihood depends on it.
What farmers really want to talk about it is whether or not to buy a drone.
The farm belt is positively awash in conversations about ag drones, unmanned aerial vehicles (UAVs) similar to ones used by hobbyists, wanna-be pilots, and tourists who damage ...

When the pandemic hit, Brian Greenspan realized he needed to change his marketing mix.
Greenspan is the chief operating officer of Inmod, a web-only retailer of modern furniture and home décor. Furniture was a great business in the era of lockdowns and working from home. But it was also a great time for its giant competitors, such as Macy’s Inc. and The Home Depot Inc., who were advertising heavily and driving up ad rates. Greenspan needed a way to break through and capture shoppers’ attentio...

Can the Minimalism movement help you get better at ...

This entertaining and inspiring whitepaper by B2B journalist and consultant Paul Conley will forever change the way you think about online collaboration.

An agronomic engineer from Argentina convinces a Chinese company to improve product quality and strikes gold at the world's most prestigious olive oil competition.
There were plenty of surprises at the 2017 New York International Olive Oil Competition — but few caused quite as much of a stir as the Gold Award won by a Chinese producer.
You can’t imagine how happy they are. These guys want to leave a mark in the industry.
Olive oil production is still in its infancy in China. And no producer h...

Thus, it’s common for people in early adulthood to be frugal. When there’s little money to spend, it’s necessary to spend wisely. But today’s young adult—the millennials, or Gen Y—have been forced to behave in exceptionally frugal ways. Having come of age in the great recession, often saddled with high levels of student loan debt, and witness to the disappearance of their elders’ savings, millennials are not an acquisitive bunch. Unlike when the two generations that preceded them (boomers an...